I'm Larry Hernandez

Founder | Principal Recruiting Consultant


I'm Jason Dawson

Ui/Ux & Print Designer


About Me

Hello, I am Larry Hernandez, Principal Recruiting Consultant @ RecruiterDNA.

Larry has more than 22 years of experience in the talent acquisition industry. Yup, that's approximately 43,680 hours of sourcing and recruiting and counting.

His career began when he literally “answered the call” at a company called Manpower. He went in looking for a temp job; they were shorthanded; and Manpower’s branch manager told him to pick up a ringing phone. The rest, as they say, is history.

Since then, Larry has had roles as a Technical Recruiter and Talent Programs Advisor at USAA, Recruiter at Zappos, and Technical Talent Acquisition at ThoughtWorks—to name a few.

Currently, Larry is the Principal Consultant, Sourcing Strategist, and Founder of RecruiterDNA—a company that Larry started in 2011. RecruiterDNA leverages 20+ years of agency, RPO, and in-house talent acquisition experience to fill in any current knowledge gaps, add needed bandwidth, and increase internal efficiencies by implementing best practices and cutting-edge technology.

Larry has spent the last couple of years doing sourcing and recruiting consulting for various companies, and he’s noticed that—regardless of the industry—there’s a need to transform the way organizations go about recruiting. 

When Larry isn’t finding top-notch talent, he likes to spend his time contributing to the sourcing community. Larry was making instructional recruiting youtube videos before it was cool. 

 Larry has been a speaker at events such as: TalentNet Interactive and GIG Economy Talent Brand Social Sourcing and most recently at ​SourceCon Vegas 2018 on the topic of Inbound Recruiting and Sourcing.  

In 2018, Larry was selected to be one of 17 Global Recruitment Innovators and Influencers on the SourceCon Technology Advisory Committee. This group will meet regularly to discuss, learn, and share new technology in the HR and Talent Acquisition industry.

Larry also is an occasional blogger on his website recruiterlarry.com and enjoys traveling with his wife and two bulldogs.

Basic information

Personal Details

website: RecruiterDNA.com 

Location: Las Vegas, NV

Email: larryh at RecruiterDNA Dot Com

Twitter: @RecruiterLarry


Larry Hernandez's CliftonStrengths Results

I'm Good At...


People who are especially talented in the Strategic theme create alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues.


People who are especially talented in the Positivity theme have an enthusiasm that is contagious. They are upbeat and can get others excited about what they are going to do.


People who are especially talented in the Ideation theme are fascinated by ideas. They are able to find connections between seemingly disparate phenomena.


People who are especially talented in the Learner theme have a great desire to learn and want to continuously improve. In particular, the process of learning, rather than the outcome, excites them.


People who are especially talented in the Futuristic theme are inspired by the future and what could be. They inspire others with their visions of the future.

MY skills

Advanced Sourcing Strategy | Talent Mapping | Competitive Research | Talent Pipelining | Recruiting

Sourcing Strategy

Recruiting Consulting

Technical Recruiting

Sourcing As A Service

Training & Coaching


My Studies

Bachelors Degree

Mass Communications 

Lindenwood University / St. Charles, MO

Graduate School


Lindenwood University / St. Charles, Mo


My Work

Zappos Takes Down Job Posting | Larry Hernandez

A few months ago, online shoe retailer Zappos did away with job titles for its 1,500 employees. Now, the company is taking the ax to job postings.

SourceCon Launches Its First Ever Technology Advisory Committee

SourceCon Launches Its First Ever Technology Advisory Committee. Today, on International Recruiter’s Day, SourceCon is pleased to announce a new Technology Advisory Committee. The SourceCon Technology Advisory Committee is a membership of 17 innovators and influencers in sourcing and recruitment that will meet regularly to discuss, learn and share new technology in the HR and talent acquisition industry. The Technology Advisory Committee is a subcommittee of our SourceCon Advisory Committee.

Speaker | SourceCon | Inbound Sourcing & Recruiting

Earning his stripes at USAA, Zappo’s, Rackspace, Larry Hernandez is a guy you want to know if you want to learn about the interworking of sourcing and recruiting! "RecruiterLarry" beats a different drum – a social drum about connectivity, culture, respect, and inclusion. He is respected among his peers and continues to refine and adopt cutting edge ideas and practices that make him a leader in the sourcing/ recruiting community.

David Hannigan, who was brought in as the chief information security officer after the company’s data breach in 2012; Larry Hernandez, a recruiting lead who was in the pilot group for Holacracy; and former CTO Arun Rajan who was part of the tech exodus. Rajan returned this fall as interim COO and says that he now understands the inner workings of the company better since everyone’s roles are more clearly identified. “It’s the best tool we have to move into self organization,” he tells Quartz.